Marketing Programs

We are excited to bring you exclusive programs, marketing tools and rewards programs that truly benefit your office. These programs are designed with you in mind! Contact your Walman Representative to get started with any of these programs today!

ECHO by Eyemaginations

Educate your patients with the newest, all-in-one patient education solution called ECHO. ECHO brings the ability to offer engaging, informative educational videos before, during and after appointments. It lives in the cloud, allowing you to share practice branded content with patients on any device and at any patient touch point. Explain the benefits of premium lenses and promote your services. Inform your patients and market your practice with one simple solution!


We’ve partnered with Innexus to provide your practice with three different packages to generate new patients and stay connected with existing patients.

Innexus WEBSITE - Ninety percent of the time, practices are searched for online prior to calling. Innexus websites are dynamic and designed to generate new patients online.

Innexus SOCIAL - It’s no longer will you participate in social media, it’s how well will you do it. Your patients are already posting reviews online. Do you know what they are saying about your practice? In addition to an Innexus website, this package provides you with everything you need to manage your online social media reputation.

Innexus PRO - For practices who are serious about marketing, but lack the time to do it, this package combines all of the benefits of Innexus WEBSITE and Innexus SOCIAL with a “hands-off” approach. Innexus PRO practices receive an annual marketing strategy plan, customized promotions and in-office marketing pieces, a full subscription to Solutionreach, hands-off implementation and execution and more!

Visit to learn more.

iSight Rewards

iSight Rewards is our online earnings program. This site will be used to help streamline our promotions to reward you with bigger incentives to redeem larger items or use as rewards for your office staff. We truly value our partnership with you, so that’s why we’re committed to providing you with the best options for practice incentives.

Transitions Marketing Assistance

Transitions Optical offers more than a product. provides eyecare professionals with programs and tools to help your business thrive. Here are just a few of the powerful tools available from the website.

Transitions MAP

The Transitions MAP tool can assist you with marketing your practice by identifying the key consumer segments located in your market area, providing detailed information about each segments' vision needs and consumer behaviors, and suggesting marketing tactics for reaching your patient segments.

The Transitions MAP tool includes four key report views:

  • Trade Area - determines the geographic extent of the area from which your customers are drawn.
  • Target Audiences - helps your better understand customers residing in your trade areas.
  • Highest Value Consumers - analyzes various key metrics to identify opportunities to maximize your practice revenues.
  • Competitive Landscape - provides you with a snapshot of the competitive landscape within your practice's designated Trade Area.