Marketing Programs

We are excited to bring you exclusive programs, marketing tools and rewards programs that truly benefit your office. These programs are designed with you in mind! Contact your Walman Representative to get started with any of these programs today!

ECHO by Eyemaginations

Educate your patients with the newest, all-in-one patient education solution called ECHO. ECHO brings the ability to offer engaging, informative educational videos before, during and after appointments. It lives in the cloud, allowing you to share practice branded content with patients on any device and at any patient touch point. Explain the benefits of premium lenses and promote your services. Inform your patients and market your practice with one simple solution!


Connecting with your patients and prospective patients is more important than ever before. As people search the Internet for information, having a professional website is crucial to consistent practice branding and enables your practice to connect with patients throughout the year.

iSight Rewards

iSight Rewards is our online earnings program. This site will be used to help streamline our promotions to reward you with bigger incentives to redeem larger items or use as rewards for your office staff. We truly value our partnership with you, so that’s why we’re committed to providing you with the best options for practice incentives.

Response Element

Promote your practice through our newest marketing program called Response Element. This marketing site is offered 100% on-line, co-op balances are managed and maintained through the site and you can control your entire marketing exposure. Developed for your use are postcards, flyers and package pricing that you can customize and send directly to your existing patients, potential new patients or use within your office.

Transitions Marketing Assistance

Transitions Optical offers more than a product. provides eyecare professionals with programs and tools to help your business thrive. Here are just a few of the powerful tools available from the website.

Transitions MAP

The Transitions MAP tool can assist you with marketing your practice by identifying the key consumer segments located in your market area, providing detailed information about each segments' vision needs and consumer behaviors, and suggesting marketing tactics for reaching your patient segments.

The Transitions MAP tool includes four key report views:

  • Trade Area - determines the geographic extent of the area from which your customers are drawn.
  • Target Audiences - helps your better understand customers residing in your trade areas.
  • Highest Value Consumers - analyzes various key metrics to identify opportunities to maximize your practice revenues.
  • Competitive Landscape - provides you with a snapshot of the competitive landscape within your practice's designated Trade Area.
Transitions Marketing WIZ

The Transitions Marketing WIZ will assist you in developing a marketing plan. The format is simple: based on your answers to a series of questions, the Wiz provides recommendations on what your plan focus should be. Then you can explore a broad selection of tools and resources to implement the plan.

Transitions TOM

The power of Transitions marketing is at your fingertips. Click. Customize. Connect. TOM is your online resource to quickly create customized marketing materials that speak to your patients on a truly personal level.

  • Free printing of materials
  • 24/7 online access
  • Customize and personalize your practice
  • Connecting Transitions technologies, your practice and your patients