Last updated February 15, 2022
What are Cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, The Walman Optical Company) are called "first party Cookies". Cookies set by parties other than the website owner are called "third party Cookies". Third party Cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party Cookies can recognize your computer or mobile device both when it visits the website in question and also when it visits certain other websites.
We use first and third party Cookies for several reasons. Some Cookies are required for technical reasons in order for our Sites to operate, and we refer to these as "Essential" or Cookies. Other Cookies also enable us to track and target the interests of our users to enhance the experience with the Digital Services. Third parties serve Cookies through the Digital Services for advertising, analytics and other purposes. This is described in more detail below.
The specific types of first and third party Cookies served through the Digital Services and the purposes they perform are described below (please note that the specific Cookies served may vary depending on the specific Digital Services you experience):
How can I control Cookies?
You have the right to decide whether to accept or reject Cookies. You can exercise your Cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of Cookies you accept or reject. Essential Cookies cannot be rejected as they are strictly necessary to provide you with Digital Services.
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Sites or opened an e-mail including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with Cookies, to understand whether you have come to the Digital Services from an online advertisement displayed on a third-party website, to improve performance of the Digital Services, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on Cookies to function properly, and so declining Cookies will impair their functioning.
Do you serve targeted advertising?
Third parties may serve Cookies on your computer or mobile device to serve advertising through the Digital Services. These third parties may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using Cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other details that directly identify you unless you choose to provide these.
What about Tools on Mobile Devices?
You can control the tools on your mobile devices. For example, you can turn off the GPS locator or push notification on your phone. Please consult your mobile device’s user guide for instructions on clearing Cookies, disabling location services, and disabling push notifications.
What about Do Not Track (“DNT”) Signals?
Some Internet browsers offer a DNT feature that signals to websites you visit that you do not want to have your online activity tracked. There is currently no uniform way that browsers communicate DNT signals. We do not currently interpret, respond to, or alter our practices when we receive DNT signals but may do so in the future.
Where can I get further information?
or by post to:
The Walman Optical Company
ATTN: Data Protection Officer
801 12th Avenue North
Minneapolis, MN 55411